About This Book
Divided into 30 chapters, each written by an expert in their field, this is a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises, this classic referenc...
More by Michael J. Baker, Susan Hart
Reading Time Estimates
7h 38m
slow reader
180 WPM
5h 30m
average reader
250 WPM
3h 56m
fast reader
350 WPM
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Reading time
5 h 30 min
at 250 words per minute
Audiobook (1.5x)
6 h 7 min
at 1.5x narration speed
Audio 1x
9 h 10 min
Audio 2x
4 h 35 min
That's about:
- 📅11 days reading 30 min/day
- 🚇11 commutes of 30 min each
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